Pirelli is dedicated to making a wide range of high quality and technologically advanced tyres best suited to meeting the needs of the final consumer. The company’s product range consists of innovative tyres for cars, motorcycles, and bicycles, and includes a growing portfolio of customised products such as Pirelli ConnessoTM and Pirelli Color Edition. These product innovations harness the latest technology and research to offer greater performance and safety for all Pirelli’s customers.
The company’s consumer focus starts at the tyre development stage. For High Value products this takes place within a longstanding set of solid partnerships with the most prestigious car and motorcycle manufacturers. These collaborations allow Pirelli to develop tyres tailored to the different types of vehicles, in order to meet the specific needs of the most sophisticated consumers.